Provide quick access to all products available within banking categories.
For example, with Small Business Checking, you can see how we utilized a tab component so that users could quickly browse all key product information on one page.
Satiate marketing desires to have a personalization on every product page.
We did this by providing a hero banner area at the top of each page. The heroes rotate visibility based on users' search history.
2021 post-launch user feedback that we used in our new design launch in 2023:
Users could not find all the fee information that they want to see before opening an account.
Users felt that the pages had a lot of scrolling before the key product information was found.
There were too many ways to open an account before users felt ready to open an account.
This led to the new designs displayed below. For the full website experience, please visit the website here.
